Data On Demand
Growth Analytics
Discover untapped opportunities by connecting sales and customer data.
Growth Analytics
Identify growth levers across acquisition, retention, and monetization. Use attribution models, funnel analysis, and experiment tracking to accelerate sustainable growth.
Key capabilities
Attribution & funnel analysis
Unified attribution and funnel tools to connect marketing touchpoints to outcomes.
Experimentation & A/B testing
Experimentation pipelines with tracking and statistical analysis built-in.
Cohort & LTV modeling
Cohort-level lifetime value models to prioritize retention initiatives.
Playbooks for growth teams
Actionable playbooks to translate insights into repeatable growth experiments.
Ad spend optimization
Integrated ad spend optimization to shift budgets toward high-performing channels.
Channel mix modeling
Channel mix models to evaluate cross-channel effects and budget allocation.
Use cases
Experimentation pipelines
Cohort LTV analysis
Case study
Accelerated experiment velocity and improved conversion by ~8% by centralizing attribution and shortening measurement cycles.
Implementation
Instrument experiments
Configure tracking and metrics for experiments.
Run tests
Launch A/B tests and monitor treatment effects.
Measure & iterate
Analyze results and implement winning variations.
Operationalize insights
Embed winning treatments into pipelines and dashboards for continuous optimization.
Frequently asked questions
Do you support experimentation?
Yes — integrated experiment tracking and measurement is included.
How are experiment metrics defined?
Metrics are defined in the semantic layer and tracked consistently across experiments.
Can we run multi-armed bandits?
Yes — advanced experimentation methods including multi-armed bandits are supported.
How quickly can experiments be instrumented?
With templates and SDKs, basic experiments can be instrumented within days; complex funnels take longer depending on event coverage.
Does Growth Analytics integrate with ad and marketing platforms?
Yes — we provide connectors to common ad platforms and marketing systems to attribute performance and optimize spend.